As we enter 2024, Milwaukee small business owners need to take note of the latest and most influential web design trends to help attract more qualified traffic and boost conversions. Keeping pace with the dynamics of online user behavior and emergent technologies allows you to create cutting-edge digital experiences that make the right first impression, capture more leads, and drive revenue growth.
Mobile Responsiveness is Crucial for Milwaukee SMB Websites
With the majority of web traffic now originating from smartphones, having a mobile responsive website designed to automatically adapt across all screen sizes and devices is no longer optional – it’s absolutely essential for Milwaukee businesses in 2024. Leveraging responsive web design best practices enhances user experience and builds trust in your brand when visitors land on your website from mobile search.
Animations and Visual Motion Increase Engagement
Incorporating subtle yet meaningful animations, transitions, parallax effects, and visual motion into the user experience helps capture attention and enhances visitor engagement for Milwaukee brand sites. When leveraged appropriately following UI/UX principles, animated effects can make websites more visually striking and memorable.
Evolving Role of Web Video for Local Brand Storytelling
Video marketing will play an even bigger role for Milwaukee SMB websites in 2024. Producing quality videos – explainer, social media, testimonials, behind the scenes and more – allows local brands to connect at a more personal, humanized level. Integrating video across the website and digital presence boosts conversions and SEO.