Explainer videos have become an extremely popular and effective way for Milwaukee businesses to introduce their brand, products or services in an engaging, memorable way. By combining compelling visuals with concise narration, you can create videos that quickly resonate with your target audience and move them further down the sales funnel.
Define Your Core Value Proposition
The first step is clearly defining the key value proposition at the core of your Milwaukee business that your video will focus on communicating. What competitive problems do you solve for customers? This clarity of messaging is crucial.
Script a Personalized Brand Story
With your value prop as the basis, develop an explainer video script that feels like your authentic brand voice while educating viewers on Milwaukee-area pain points you address. Build an interesting story arc that connects emotionally for increased impact.
Keep it Concise and Scannable
In our attention economy, less is more when it comes to explainer video length. 60 seconds is optimal for Milwaukee small business videos as it remains scannable on websites and social media while communicating enough context.
Prioritize Visual Showcasing
Through illustrations, motion graphics, scenes, and more – explainer videos are centered around dynamic visuals paired with narration, so dedicate a majority of the runtime towards showcasing your brand, products, services, or processes.
Call-to-Actions Drive Conversions
The final moments of the video present a perfect opportunity to transition viewers into becoming Milwaukee leads and customers. End by prominently displaying your brand logo, name, and clear call-to-action message.